If you’ve landed here, chances are you’ve been deep in the Google (or TikTok) rabbit hole searching for the best pacifier for your breastfed baby. Maybe you’ve seen the Ninni Co Pacifier making the rounds on social media, or maybe someone mentioned Soothe Beginnings and you’re curious how we stack up, especially when it comes to what lactation consultants and baby experts actually say.

I’ve been there too. Googling at 2AM with a crying newborn, desperate to find something (anything) that would help. That’s what led me to create Soothe Beginnings in the first place. So today, I’m breaking it all down for you. Truth be told, as a CBC I LOVE the Ninni pacifier! It's truly an amazing tool. 

TLDR: Both offer amazing oral workouts we recommend as experts. The Ninni is softer, causing some collapse for babies and is perfect for others. The Soothe Beginnings is a smidge firmer, so no collapse. Soothe Beginnings also offers three shapes in the Starter Kit, not just one shape. Links to the reels comparing them below!

What Lactation Consultants Really Highlight:

Ninni Co Pacifier:

• Mimics the Breast: Soft, wide base helps babies maintain a deep latch.

• Oral Development: You can literally see babies' tongues working in a wave motion, which some IBCLCs use for oral strengthening.

• Therapy Tool: Especially helpful for suck training in babies with tongue ties or other challenges.

• Adjustment Time: Some babies need a little time to warm up to it.

• Soft silicone that some babies do great with, others say it collapses.

Soothe Beginnings Pacifier:

• Expert-Designed: Every nipple shape was created with feedback from lactation consultants and feeding therapists.

• Multiple Shapes: Because no two babies are the same, our kit lets you skip the trial and error (or midnight drugstore runs) by giving your baby the power to choose.

• Obsessed with Safety: We’re PFAS-tested (the forever chemicals), latex-free, plastic-free, and we batch-test every production run because annual testing isn’t enough when it comes to what goes in your baby’s mouth.

• Eco-Friendly: Our shields are made from a durable, sustainable material you actually keep (instead of tossing every few months).

• Mom-Made, Evidence-Driven: Born out of real-life parenting frustration and a mission to raise the bar on safety.

• Soft silicone that is a little firmer than Ninni, so it doesn't collapse

Why Soothe Beginnings Doesn’t Sell Pacifier Clips (and Probably Never Will)

Let's talk safety, I want to mention something that often gets overlooked: pacifier clips.

We don’t sell them. Not because I didn’t think about it, but because pacifier clips have been linked to far too many safety incidents, including choking and strangulation risks. I wouldn't be able to sleep at night. 

Safety is non-negotiable for me. If it doesn’t meet the highest safety standards, I won’t sell it. Period. Even if it’s trendy. Even if it could make me money. Because I’m not here to push products, I’m here to help parents feel confident, informed, and safe.

Final Thoughts

Both the Ninni Co and Soothe Beginnings pacifiers are loved by lactation consultants and parents of breastfed babies. The Ninni is famous for its ultra-soft, breast-like feel and is often used for oral therapy, while Soothe Beginnings stands out for its founder-led, safety-first approach and variety of nipple shapes, all designed with expert input.

P.S. Want to see what the experts and real parents say? Check out the videos below for honest, side-by-side comparisons and lactation consultant insights!

Kaylee Rabaja

Moms Milk Mentor