Our Story
The struggles of motherhood lead to entrepreneurship.
As seen in
Hey there! I’m Lindsay, founder of Soothe Beginnings and mom to the baby who started it all.
When my daughter was born, we went through it all: reflux, sleepless nights, postpartum depression, and a drawer full of pacifiers that either didn’t work or had design flaws. One night, somewhere between exhaustion and determination, I decided if I couldn’t find a pacifier that we needed, I’d make one that did.
That’s how Soothe Beginnings was born.
What started as one mom’s late-night idea has turned into a full-on safety mission. I now serve on two international pacifier safety subcommittees, working to raise the bar for products that go into our babies’ mouths. Every pacifier we make is PFAS-tested, plastic-free, batch-tested, and proudly made right here in the USA.
Because safety shouldn’t be complicated, it should be the convenient choice.
Thanks for being here and for caring as much as I do. You and your baby deserve products you can actually trust.
— Lindsay deOliveira, CBC
Founder & CEO, Soothe Beginnings
From colicky nights...
It started with desperation—endless crying, sleepless nights, and a pile of pacifiers that didn’t work. I didn’t just want relief. I needed a better, safer way to soothe my baby.
Safe & Kind
Lab-tested, well-certified, and sustainable.
Fast & Convenient
Subscribe today and never worry about nipple replacement again.
Easy & Simple
Select your baby's preferred shape, and how many packs you want.
...to Soothe Beginnings.
What began as one mom’s mission is now a movement. A smarter pacifier system that puts safety first, reduces waste, and actually works—designed with intention, tested for peace of mind, and built to last the whole journey.
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