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Hey there! I’m Lindsay, founder of Soothe Beginnings and mom to the baby who started it all.
When my daughter was born, we went through it all: reflux, sleepless nights, postpartum depression, and a drawer full of pacifiers that either didn’t work or had design flaws. One night, somewhere between exhaustion and determination, I decided if I couldn’t find a pacifier that we needed, I’d make one that did.
That’s how Soothe Beginnings was born.
What started as one mom’s late-night idea has turned into a full-on safety mission. I now serve on two international pacifier safety subcommittees, working to raise the bar for products that go into our babies’ mouths. Every pacifier we make is PFAS-tested, plastic-free, batch-tested, and proudly made right here in the USA.
Because safety shouldn’t be complicated, it should be the convenient choice.
Thanks for being here and for caring as much as I do. You and your baby deserve products you can actually trust.
— Lindsay deOliveira, CBC
Founder & CEO, Soothe Beginnings
From colicky nights...
It started with desperation—endless crying, sleepless nights, and a pile of pacifiers that didn’t work. I didn’t just want relief. I needed a better, safer way to soothe my baby.
...to Soothe Beginnings.
What began as one mom’s mission is now a movement. A smarter pacifier system that puts safety first, reduces waste, and actually works—designed with intention, tested for peace of mind, and built to last the whole journey.